KREWE is a New Orleans-based and culturally inspired independent eyewear company that celebrates individual style with modern, iconic frames. The people and place of the city – dense with history and ritual – inform each of their designs. Each pair is hand-made and designed in New Orleans.
Historically, the term "krewe" (ˈkrü) is linked to Mardi Gras, a tradition that is uniquely New Orleanian. It attempts to define the diverse group that comes together to parade in celebration of the Carnival season. The brand's name invokes this spirit of creative collaboration.